Disclaimer: These tips were not actually provided by Perez Hilton himself.
When most people think of professional bloggers or those who make money blogging, the name Perez Hilton aka Mario Armando Lavandeira, Jr doesn’t often enter the fray. Why? People often think of names of traditional bloggers like Darren Rowse, John Chow, Seth Godin, Leo Babauta, Shoe Money or maybe Michael Graywolf. Granted this list is probably my impression of the who’s who of blogging circa 2007 more than anything else. Feel free to throw some more current names in the mix.
Yet, if the actual goal of these bloggers is to make money online, the truth is that Mario Lavandeira just might know more about blogging than all of these savvy bloggers combined. Granted, I don’t have the financial statements to complete a line by line comparison, but the Perez Hilton site certainly gets enough traffic that he would likely be the one picking up the bar tab if these guys all went out for drinks.
Mario Lavandeira’s blogging credentials:
- 2-year-old estimated daily blog advertising rate: $54k per day
- Home Page PageRank: PR7
- Alexa Rank: 563
- Compete Traffic Estimate: 2.47 million unique monthly visitors
- Yahoo backlink count: 2.65 million
After years of reading articles written by the aforementioned names, perhaps, just perhaps, I should have spent more time paying attention to Mario Lavandeira… Oh, and where did Mario Lavandeira getting his start blogging? Yup, on a free hosted blogger site in 2005.
10 Blogging tips from Perez Hilton
10. Conventional sources of traffic trump SEO
I can virtually guarantee you that if your blog gets mentioned on a major U.S. Television station that it will generate far more traffic than years of trying to optimize your site’s SEO. Not easy to do? Maybe not, but if you can find creative ways to promote traffic to your blog outside of the Internet itself, you might be surprised at the results.
9. Learn how to use Photoshop M.S. Paint
Who actually reads your blog anyway? People only look at the photos, so you might as well use them to communicate to your blog readers.
8. Post frequently
Okay, if you’re like most bloggers, you struggled to post 3 times per week, right? I counted 78 posts for Perez Hilton’s archives, no, not for the month of July. For yesterday!
Photo from 2007 lawsuit featured at TMZ
7. Be controversial – just short of libelous
Well, you probably don’t want to get sued for anything you post on your blog as many times as Perez Hilton, or at all for that matter. However, people read blogs to read an opinion. It’s a subtle thing that you can often lose track if your writing style is meant to be more objective like a main stream media site.
If you’re neither an authority in your field or a recognized news source, people just might quote you and link back to your site if you have a catchy opinion or quote on a topic.
Image from E Online
6. Be libelous – it builds backlinks
Granted, depending on the outcome, this could be the most expensive organic SEO campaign you ever paid for, but you can generate a massive amount of do follow backlinks from authority sites by getting sued! I’m only half-joking here, if you get sued by someone famous, all of your link building problems will take care of themselves.
Banner from Perez Hilton dot com
5. Built a brand
Again, this is a fine line as well. The importance of having the right name can go along way. It’s also relatively easy to remember a name like Perez Hilton as well. Would his blog be as successful if he had named it, “MarioArmandoLavandeirajr.com?”
4. If you can’t build a brand, piggyback off someone else’s
Leverage the existing brand equity/awareness of another established brand. You get a bonus if you do #4 and #6 in one step!
3. Traffic = money
It might surprise you to know that Perez Hilton has an Alexa traffic rank of 566! To put that in perspective, even a massive and authoritative site like Web MD gets less traffic (by Alexa). Web MD’s rank is 681. Seth Godin’s blog is the best of the rest of the random group of professional blogger names on my list. He’s way back at just over 4700.
2. Give people what they want
People like gossip, humor, entertainment and celebrities. Perez Hilton might have cornered this niche already, so you better find something else. Either way, a good starting point is to provide a need. People inherently need a diversion from their own problems and some form of entertainment.
1. Content is King Queen.
About Editor
The points given above is so true and are all great points, all may work for you and not so for others. Having a successful blog I believe is built on dedication the will and continuation in wanting to learn new things in the blogging world. To do this, its research, research, research.
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