An expert panel commissioned by the Heart and Stroke Foundation is recommending that Canadian governments should place a tax on sugared soft drinks, subsidize fruit and vegetable consumption for low income groups and give farmers financial incentives to grow more fresh produce.
According to the report, the price of food has a proven impact on weight, and economic sticks and carrots should be invoked to combat the growing weight crisis.
And yet, according to the lead author of the study, the soda-tax and other proposals do not represent nanny-state intervention into diet and behaviour.
“We’re not banning these items. It is trying to signal to the consumer that you should try to consume less of it,” said Guy Faulkner, a University of Toronto professor of health and exercise psychology. “If we think that obesity is a serious public-health issue … then ultimately economic measures will have to be part of the arsenal.”
Note – The report has not been released as of the publication of this article.
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