As a preface, here’s a lengthy and detailed post that I had written approximately three years ago. I thought it would be interesting to revise this post for 2013 with some of the new algorithm changes brought forth with Google’s Penguin and Panda updates. Tips that are no longer relevant will be visible with
strikethrough text. Any new information added to this post will be indicated by italics.
Feel free to share your thoughts on the changing landscape of SEO and tips for 2013 and beyond.
Okay, so maybe you’re a doctor, nurse, chiropractor, personal trainer, or other expert in your field. You decide one day that you’re going to start a blog and share your accrued wisdom with the world while maybe making a few bucks while you’re at it…
Maybe you think it would be expensive , time-consuming, or too complicated to set up your own blog (on a .com domain), so you head over to Blogspot or WordPress.com to get a free blog. It seems like a good idea at the time… That’s probably your first mistake. You’re far better off starting off with your own domain which you own. If you switch later, you will lose all of the backlinks that you built up over time.
There are ways of using redirects to transfer some of this PageRank albeit with an incremental loss.
You may be amazed to find out how easy and inexpensive it actually is to create your own self-hosted blog on a custom domain. Surprisingly you can obtain your own domain name and hosting for a WordPress blog for between $20-$70 for the entire first year depending on the hosting service and plan that you choose. After that, most have a ‘one-click’ install button (aka the easy button) and you’re off to the races, right?
Well, close but not quite. WordPress software is open-source which means that it’s free to use. As well, there are thousands of free WordPress blog themes, so it’s easy to find one of these that will suit your needs while starting out. It’s also pretty intuitive to use, so you should be able to figure out how to get started. You will need to install some plugins to back up your website and for other functions as well. All of the plugins that you’ll probably ever need are also free. WordPress also has a helpful support forum if you run into any problems.
Let me get this straight… WordPress (Automattic) spends time and money-making a great, free, software program which they update regularly for people to run and manage their blogs. The software itself is ad and spam free too. Then other people make free plugin software and themes for WordPress as well. Yeah, I know, it is an interesting business model.