In a new study, supermarket psychology researchers from Concordia University used eye-tracking devices to determine that shoppers “are more likely to purchase products placed in the middle of a display — without even being aware of it.”
Using eye-tracking devices, the researchers investigated how location influences our purchasing decisions for products as varied as vitamins, meal replacement bars and energy drinks.
[box type="important"]They found that consumers would increase their visual focus on the central option in a product display area in the final five seconds of the decision-making process — and that was the point at which they determined which option to choose.[/box]
And this decision was completely subconscious….”when asked how they had come to decide on what product to buy, consumers did not accurately recall their choice process. What’s more, they were not aware of any conscious visual focus on one area of the display over another”.
What does this mean to you???
It means that when you’re at the supermarket, be aware that the food producers & supermarketeers know all about this supermarket psychology and that they arrange the store’s shelves so that you buy what they want you to buy. In fact, supermarkets charge premium prices to manufacturers who want to place their products on the shelves that you’re drawn to.
This results in higher prices.
My advice…..make a conscious decision to look at the “non-central” shelves and you might just find a better product at a better price.