10 Blogging Tips from Perez Hilton

Perez Hilton from perezhilton.com goofy smile

Disclaimer: These tips were not actually provided by Perez Hilton himself.

When most people think of professional bloggers or those who make money blogging, the name Perez Hilton aka Mario Armando Lavandeira, Jr doesn’t often enter the fray. Why? People often think of names of traditional bloggers like Darren Rowse, John Chow, Seth Godin, Leo Babauta, Shoe Money or maybe Michael Graywolf. Granted this list is probably my impression of the who’s who of blogging circa 2007 more than anything else. Feel free to throw some more current names in the mix.

Yet, if the actual goal of these bloggers is to make money online, the truth is that Mario Lavandeira just might know more about blogging than all of these savvy bloggers combined. Granted, I don’t have the financial statements to complete a line by line comparison, but the Perez Hilton site certainly gets enough traffic that he would likely be the one picking up the bar tab if these guys all went out for drinks.

Mario Lavandeira’s blogging credentials:


  • 2-year-old estimated daily blog advertising rate: $54k per day
  • Home Page PageRank: PR7
  • Alexa Rank: 563
  • Compete Traffic Estimate: 2.47 million unique monthly visitors
  • Yahoo backlink count: 2.65 million

After years of reading articles written by the aforementioned names, perhaps, just perhaps, I should have spent more time paying attention to Mario Lavandeira… Oh, and where did Mario Lavandeira getting his start blogging? Yup, on a free hosted blogger site in 2005.

10 Blogging tips from Perez Hilton

Perez Hilton on CNN with Larry King

10. Conventional sources of traffic trump SEO

I can virtually guarantee you that if your blog gets mentioned on a major U.S. Television station that it will generate far more traffic than years of trying to optimize your site’s SEO. Not easy to do? Maybe not, but if you can find creative ways to promote traffic to your blog outside of the Internet itself, you might be surprised at the results.

Lindsay Lohan on Cocaine

9. Learn how to use Photoshop M.S. Paint

Who actually reads your blog anyway? People only look at the photos, so you might as well use them to communicate to your blog readers.

8. Post frequently

Okay, if you’re like most bloggers, you struggled to post 3 times per week, right?   I counted 78 posts for Perez Hilton’s archives, no, not for the month of July. For yesterday!

Perez Hilton Lawsuit liabel

Photo from 2007 lawsuit featured at TMZ

7. Be controversial – just short of libelous

Well, you probably don’t want to get sued for anything you post on your blog as many times as Perez Hilton, or at all for that matter. However, people read blogs to read an opinion. It’s a subtle thing that you can often lose track if your writing style is meant to be more objective like a main stream media site.

If you’re neither an authority in your field or a recognized news source, people just might quote you and link back to your site if you have a catchy opinion or quote on a topic.

Perez Hilton Blogger

Image from E Online

6. Be libelous – it builds backlinks

Granted, depending on the outcome, this could be the most expensive organic SEO campaign you ever paid for, but you can generate a massive amount of do follow backlinks from authority sites by getting sued! I’m only half-joking here, if you get sued by someone famous, all of your link building problems will take care of themselves.

Banner from Perez Hilton dot com

5. Built a brand

Again, this is a fine line as well. The importance of having the right name can go along way. It’s also relatively easy to remember a name like Perez Hilton as well. Would his blog be as successful if he had named it, “MarioArmandoLavandeirajr.com?”

1 night in Paris Porno Cover with Paris Hilton

4. If you can’t build a brand, piggyback off someone else’s

Leverage the existing brand equity/awareness of another established brand. You get a bonus if you do #4 and #6 in one step!

dolla dolla bills ya all - Benjamins

3. Traffic = money

It might surprise you to know that Perez Hilton has an Alexa traffic rank of 566! To put that in perspective, even a massive and authoritative site like Web MD gets less traffic (by Alexa). Web MD’s rank is 681. Seth Godin’s blog is the best of the rest of the random group of professional blogger names on my list. He’s way back at just over 4700.

Google What People Want

2. Give people what they want

People like gossip, humor, entertainment and celebrities. Perez Hilton might have cornered this niche already, so you better find something else. Either way, a good starting point is to provide a need. People inherently need a diversion from their own problems and some form of entertainment.

1. Content is King Queen.

Chances are if you’re able to push your reader’s emotional buttons, you’re more likely to engage your readers. You might not want to use the same approach of generally pissing a lot of people off. However, readers are probably more likely to come back if you piss them off than if you bore them.



This post was written by a guest author and edited by Hive Health Media Staff. If you would like to submit health or fitness news, click here.

10 thoughts on “10 Blogging Tips from Perez Hilton

  • June 8, 2012 at 2:32 am

    Who is perez hilton?

  • October 2, 2010 at 7:52 pm

    The points given above is so true and are all great points, all may work for you and not so for others. Having a successful blog I believe is built on dedication the will and continuation in wanting to learn new things in the blogging world. To do this, its research, research, research.

  • August 19, 2010 at 1:08 pm

    Cindy, that’s certainly not the recommendation of the article either. It’s not meant to be taken literally.

  • August 16, 2010 at 6:36 am

    you just gave people the mainstream blueprint :)
    Information like this is actually classified
    refrain from leaking sensitive HIGHLY successful tips
    such as this :)
    PS You surprised me this is perfect link bait :)
    Nice one
    Your ad is UP so is the Price LOL :P

    • August 19, 2010 at 1:10 pm

      Hey John, glad that you liked the article. Link bait doesn’t always work though. ;) Thanks again for the ad at BloggerLuv.

  • August 1, 2010 at 8:12 pm

    Definitely some good tips. I’m starting to learn that people like to read entertaining, off-the-wall type stuff, and that is what drives traffic. So, that is what I am going to start writing more of, mixed in between all the serious stuff. Make it more fun you know.

    • August 2, 2010 at 5:29 pm

      Before a blogger decides to emulate this particular style of blogging they need to give some serious thought to just what their goals are and who they want as their readers.

      Yes, celebrity fluff – the more controversial the better – attracts tons of traffic. If that is who you are and what you want to be that may work for you. For me, that would be the last thing I would do.

      Attacking other bloggers is another way to attract a lot of traffic – again, not something I would ever do or condone. Anything that damages what someone else is doing is unethical in my book and I would warn bloggers not to go that route.

      Every blog has a different style and every blogger a unique calling. Be very careful whose advice you follow. For me, I focus on others with callings and ethics like my own whose advice I can trust. Even some of the big name bloggers have hurt their readers with advice that got them banned from search engines or AdSense.

      Be clear on who you are, recognize who else is like you, and then collaborate with them at BloggerLuv, through CommentLuv and in Secret Blog Club. (Just ask me if you want details on any of those and I’ll send you a link.)

      • August 2, 2010 at 5:51 pm


        Great thoughts! I agree with you completely. This post was just meant to entertain and stir up conversation. I wouldn’t want to be the next Perez Hilton style blogger either.

        Outside of the celebrity fluff and controversy, there are some useful ideas amidst the sarcasm/intended humor from this post.

  • July 29, 2010 at 4:41 pm

    I like that comment – content is queen. What can we say. People love hot juicy gossip.


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