Myth #1: Quality content always attracts visitors
It sounds nice in theory: if you build it, they will come. But that couldnâ€™t be further from the truth. You could be the most talented blogger in your niche, but if you donâ€™t do a good job of promoting your posts and spreading the word, itâ€™s all for nothing. Great content doesnâ€™t guarantee success. Great content paired with great promotion gives you the best chance of blogging success.
Myth #2: You have to blog daily to be successful
Iâ€™ve seen successful blogs that publish multiple posts each day and successful blogs that only update 1-3 times per week. Frequency isnâ€™t always important in blogging. Whatâ€™s important is consistency. Thatâ€™s to say that if you only update 3 times each week, you need to stay consistent and post new content on those same 3 days, week in and week out. Low frequency wonâ€™t kill your blog. Updating haphazardly (i.e. disappearing for weeks at a time) will kill your blog.
Myth #3: There are too many blogs in my niche
Look, no matter what youâ€™re blogging about, there are already a lot of other people blogging about it. But donâ€™t let that discourage you. There will always be room for quality content written by a blogger with a unique voice. â€œUnique voiceâ€ is key. You donâ€™t want to be another â€œme tooâ€ blogger who sounds like everyone else in your niche. Stand out from the crowd by writing the way you talk. This adds personality to your blog and makes it different from the others.
Myth #4: You have to be controversial if you want to get attention
Too many bloggers try to make a name for themselves by calling out other bloggers or otherwise stirring up controversy. The problem with controversy is that, while it might help you get attention, the attention it generates is typically very short lived. Simply put, controversy only works well when itâ€™s sincere and used sparingly. Not every post you write should be controversial. You need substance.
Myth #5: Blogging is a fad that will pass soon
At last check, Technorati was tracking about 150 million blogs. In 2008, nearly 350,000,000 people worldwide read blogs on a regular basis. Additionally, about 77% of active internet users also read blogs. The point? Blogs arenâ€™t a fad. Theyâ€™re a legitimate medium of information sharing, and they continue to grow in popularity every year. Soâ€¦no the blogging bandwagon isnâ€™t going away anytime soon.
What are some other blogging myths that youâ€™d add to this list? Share your favorites by leaving a comment.