5 Myths about Blogging Debunked

Whether you’re just thinking about starting your own blog or you’ve been blogging for years, there’s a good chance you’ve believed at least one of these 5 myths at some point.

Myth #1: Quality content always attracts visitors

It sounds nice in theory: if you build it, they will come. But that couldn’t be further from the truth. You could be the most talented blogger in your niche, but if you don’t do a good job of promoting your posts and spreading the word, it’s all for nothing. Great content doesn’t guarantee success. Great content paired with great promotion gives you the best chance of blogging success.

Myth #2: You have to blog daily to be successful

I’ve seen successful blogs that publish multiple posts each day and successful blogs that only update 1-3 times per week. Frequency isn’t always important in blogging. What’s important is consistency. That’s to say that if you only update 3 times each week, you need to stay consistent and post new content on those same 3 days, week in and week out. Low frequency won’t kill your blog. Updating haphazardly (i.e. disappearing for weeks at a time) will kill your blog.

Myth #3: There are too many blogs in my niche

Look, no matter what you’re blogging about, there are already a lot of other people blogging about it. But don’t let that discourage you. There will always be room for quality content written by a blogger with a unique voice. “Unique voice” is key. You don’t want to be another “me too” blogger who sounds like everyone else in your niche. Stand out from the crowd by writing the way you talk. This adds personality to your blog and makes it different from the others.

Myth #4: You have to be controversial if you want to get attention

Too many bloggers try to make a name for themselves by calling out other bloggers or otherwise stirring up controversy. The problem with controversy is that, while it might help you get attention, the attention it generates is typically very short lived. Simply put, controversy only works well when it’s sincere and used sparingly. Not every post you write should be controversial. You need substance.

Myth #5: Blogging is a fad that will pass soon

At last check, Technorati was tracking about 150 million blogs. In 2008, nearly 350,000,000 people worldwide read blogs on a regular basis. Additionally, about 77% of active internet users also read blogs. The point? Blogs aren’t a fad. They’re a legitimate medium of information sharing, and they continue to grow in popularity every year. So…no the blogging bandwagon isn’t going away anytime soon.

What are some other blogging myths that you’d add to this list? Share your favorites by leaving a comment.

Eric Brantner

Eric Brantner is a freelance copywriter serving small and medium-sized businesses from a range of industries. From web copywriting to print copywriting, he offers a full selection of services.

4 thoughts on “5 Myths about Blogging Debunked

  • March 6, 2013 at 10:57 pm

    Though blogging is not a passing fad, it’s getting much more difficult to get traffic on a given blog site. There are billions of web pages getting indexed everyday which means less traffic for sites that don’t publish at a crazy pace.

  • September 21, 2010 at 7:54 am

    Posting 3 times a week seems to be the sweet spot. Any less than that, traffic starts to disappear and subscribers start to unsubscribe. 5 updates a week is a strong blog and with the right promotion your site will grow quickly. Multiple updates a day by multiple authors about a variety of related topics, will make any blog grow real fast. See hivehealthmedia and dietsinreview as great examples. Sometimes adding a forum can help too, see stronglifts.

    • September 21, 2010 at 11:45 am

      Steve, I definitely agree with you here. My dietary supplement blog was started in 2007 (on a different domain though), it was stopped about 10 or more times since then ;) which has killed off a number readers /subscribers. If I can get it back up to 3x / week, that would be a great start.

  • August 3, 2010 at 10:51 am

    Eric, good thoughts! I’ve contributed on various blogs for the past three years now. I agree with your points for the most part too. One thing I’ve experienced is that its really difficult to get momentum in terms of regular visitors /traffic on a new blog. As such, it takes a great deal of persistence for bloggers to make it through the first 2 – 4 months especially.

    Consistency of posting is very important. I find myself that I tend to visit blogs based on my perception of how frequently they’re updated. At the same time, I’ve let some blogs slide at times–sometimes several months admittedly and they typically lose their regular visitors.

    Though you don’t have to blog daily to be successful, there’s definitely a correlation between the frequency of posts and volume of traffic–assuming the quality of content doesn’t drop. This does seem to be more beneficial for established blogs than new blogs.


Leave a Reply

Your email address will not be published. Required fields are marked *