Eating “Most Important Meal” Breakfast Makes You FAT

Is your cereal and juice in the morning making you fat, or at least keeping you fatter than you need to be?  That’s a common question that many people ask themselves… Does eating breakfast or skipping breakfast make you fat?


There are certain times of the day when Intermittent Fasting (IF) is exactly what your metabolism needs in order to burn maximum fat, and the best time for IF is right after you wake up from your long period of sleep (see footnote 1).

In other words, the best time for IF would be when you normally eat BREAKFAST.

That’s right — Breakfast being “The most important meal of the day” is a myth. It wouldn’t be shocking if that genius “most important” marketing campaign turned out to be a conspiracy by the breakfast food industry, because so many foods like cereal, juice, and bagels  that are heavily marketed for breakfast make no sense for that time of day for fat burning.   At least you can feel confident betting the breakfast food industry is behind all the studies that tell you how important eating breakfast is to your health and weight loss efforts.

Here’s a very recent New York Times Article that cites a study in support of the “breakfast is harmful to weight loss” view. They conclude you need to get up earlier and exercise to get fat burning benefits.  EET prefers to let you sleep in (we think you’re more likely to stay on the “sleep in” plan!), then exercise if you can, but the most important thing is to delay your breakfast!


While starvation mode is a controversial topic, it makes sense for your body to slow metabolism and conserve if it feels it’s going too long without nutrition.  But too many people mistake feeling really hungry with starving, and the two are completely different. While ingesting nothing does send a message of starvation, you only need send a small message to your metabolism to establish that you are not starving it.  This is why EET recommends “near fasting”rather than complete fasting.  This is accomplished by sipping a “metabolic activator” like green tea or black coffee, rather than complete fasting.


Harmful (to fat loss) breakfasts include the highly touted “Slow Carb” options of Oatmeal, Barley, Beans or whatever other foods with carbs diets suggest for breakfast.  It all gets in the way of fat burning, plain and simple.  Proteins and fats at this time are better but still not necessary for max fat burning.  You are far better off sipping green tea or having a cup of black coffee.  That’s all your metabolism wants, and if you are interested in burning the maximum amount of fat, that’s all it needs.


So, if you’re wondering why all of your conventional dieting efforts keep failing you, don’t blame your willpower or discipline.  In our last two articles EET has shown you how two of conventional dieting’s most cherished beliefs, the focus on reducing calories and eating breakfast are actually both harmful (or at the very least completely unnecessary) to sustainable weight loss efforts.   Is it any wonder that conventional dieting has a 98% failure rate?

Footnote 1 EET  could say IF is most important after a long NIGHT’S sleep, but that is not accurate for people like night shift workers who’s longest period of sleep would be during the day — this is a great example of how EET works and how important it is that eating TIMING be adapted to each individual’s specific schedule and not run by the clock on the wall.

BONUS! EET Members Video

As another benefit to Hive readers, here is EET’s Members Video on this topic that explains in detail why you might want to rethink your breakfast menu if you are interested in burning fat with a lot less effort.

Jon Pearlstone

Jon Pearlstone, aka Mr. EET, is an International Fitness Consultant, Certified Personal Trainer and the Founder of the Eating and Exercise Timing (EET) Fitness Plan. EET is a diet and exercise plan that focuses on improving your metabolism through proper Eating, Activity and Exercise TIMING to match your body's natural metabolic cycle. EET allows you to eat without food restrictions or calorie counting, and to exercise less than 30 minutes per session, while achieving significant weight loss and improved fitness. The goal of EET is to end yo-yo dieting and short term exercise success by focusing on helping you build a sustainable plan for your lifestyle. This creates PERMANENT weight loss and fitness for people rather than the short term hype of "hot" plans like P90x or The Insanity Workout. Any questions can be sent to [email protected]

5 thoughts on “Eating “Most Important Meal” Breakfast Makes You FAT

  • October 25, 2011 at 5:44 pm

    Yea but look at the typical breakfast like the one in this picture. It's not that bad, but you've got 2 eggs, four pieces of bacon that's about 20 grams of protein. Then two slices of toast that looks decent but what will most people do, get two pieces of traditional loaf bread. Probably got hfcs or sugar in it, then a oily greasy croissant? That's probably a 600 calorie breakfast but you've got strawberries on there so it's kinda more ok, right? haha. Most people don't know how to eat, and that's the problem. Not whether or not you eat breakfast. For real information visit Greenville SC Personal trainer

  • December 25, 2010 at 8:10 pm

    I do not know that eating breakfast actually make us fat. Breakfast is the most important meal of the day and everyone must have a full breakfast.

    I would advise to have a full breakfast but exercise in the evening for weight loss.

  • December 21, 2010 at 10:10 am

    Intermittent fasting is the next fad diet that isn’t a fad because it actually works. People are going to put it down, spin it around, and turn it inside out, but this topic is a hot trend in the nutrition niche and should be studied more. Let’s hear more about IF!

    • December 21, 2010 at 11:17 am

      Hey Steve, I agree with you that it would be great to see more research about intermittent fasting. I’ve been reading some interesting articles about intermittent fasting and circadian rhythms, longevity, and other health benefits.

    • December 21, 2010 at 8:21 pm

      Yeah, I agree as well. I believe that intermittent fasting is incredibly effective if used properly. I’ve been on the “EET version” mentioned in this article for some time now and have to say that it’s magic, at least for me.


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