One of the major things in America that has changed over the last 100 years is our diets. We used to be people of the land and ate what the land provided. People got their milk from local dairies and their flour from the mill. Now, the food we eat all comes from the grocery store or local restaurants. On top of that, our production demands are higher than ever and we tax our bodies and minds to no end. Naturally, many of the population turn to energy drinks just to have enough stamina to get through the day.
Sometime in the late 1990’s energy drinks finally crossed the borders into the United States and took the nation by force. Starting out as misuse of a Taisho Pharmaceuticals tonic by Japanese partiers, these shots of energy quickly became mainstream and worked their way into homes and businesses. Everyone from high-school students to truck drivers found energy drinks to their liking even if they tasted funny or made them red-faced. Red Bull became a huge success and was vastly popular, especially among the high school and college populations.
Over the following decade the competition grew fierce. What started out as a market for companies dedicated to the energy drink soon became a free for all with any beverage manufacturer taking a slice of the ever-growing pie. Big names like Coca-Cola and Pepsi jumped in while other ones like Hansenâ€™s Sodas created the now popular Monster Energy and Rockstar beverages. In all this though, the drinks had left the original purpose of the Japanese inventors in that they weren’t fixing a problem, but augmenting the already junk filled diets of Americans.
Energy drink manufacturers began pumping sugar and caffeine into their drinks with the hope that they could promise more energy and a bigger rush. Labels left on true amounts of caffeine leaving the consumers without the knowledge of what they were actually drinking. Some energy drinks contained the same amount of caffeine as 14 cans of soda. (See: http://www.webmd.com/food-recipes/news/20080924/energy-drinks-hazardous-to-your-health)
As the country began to become interested in what they were actually drinking, companies started to look at different blends and ways to get the same energy levels, but with healthier options. That is where natural energy drinks come into play. Companies like MonaVie and other health oriented businesses decided that a healthier option was possible, but that still allowed the consumer to get the needed energy without the excess sugars, caffeine and artificial ingredients found in the leading energy drinks. Together, these companies have started a movement that has the potential to change lives, one shot at a time.
Natural energy drinks looked for better ingredients to replace some of the less healthy options. A natural sweetener called stevia was a possibility to replace excessive amounts of sugar. Stevia is 10-15 times more sweet so you do not have to use as much to achieve the same sweetness. Natural energy sources like acai berry, apples, grapes, pears, camu camu, and other ingredients were used to replace artificial energy sources. These drinks are able to provide a natural drink that is healthy, tastes good, and still provides energy. Traditional energy drinks are still popular, but now there is a better option for those looking for a boost of energy thatÂ doesn’tÂ add chemicals and artificial ingredients to their bodies.