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What Will the Fast Food Landscape Look Like Post-McDonalds? A Lot like Energy Kitchen

Fast food has become such an embedded part of our American consciousness that it is difficult to imagine a world that moves beyond those drive-ins selling us our increased waistlines and doubled weights. Still, as public health awareness becomes more sophisticated, and consumers become more attuned to what constitutes a healthy, natural meal in a society raised on preservatives, tastes and preferences will surely change.

What is Energy Kitchen?

Want proof? Energy Kitchen, a fast-food chain that bills itself as a healthy alternative to McDonald’s and others of its ilk, is taking the junk food world by storm. Revitalized by the same brain behind Vitamin Water, Mike Repole, the concept quick dining establishment caps everything on its menu at 500 calories. The menu includes an assortment of items that are healthy counterparts to traditional fatty meals.

For example, the 338-calorie turkey burger can serve as a stand-in for the Big Mac. The restaurant also offers healthy, veggie- and fruit- based side items, including a black bean and mango salad, an asparagus salad, mashed sweet potatoes, and sautéed mushrooms and onions.

Energy Kitchen Reviews

Inc., Magazine, a popular business publication, published an article that featured a list of franchises to look out for in 2011. It comes as no surprise that nearly all the franchises were in some way or another related to healthy living.

Topping the list was none other than Energy Kitchen. The article noted that the franchise has grown by a remarkable fifty-nine percent over the past three years, and that the company’s original founder, Randy Schechter, plans to open 1,000 new locations within the next ten years.

Although Energy Kitchen may not have yet opened in your vicinity, you can be sure that you will come across one in the next few years. And as Energy Kitchen begins spreading its gospel, opening up a space for continued entry and competition in the market, we can be sure that more and more places like this will pave the way for truly healthy fast food in the future.

Author Bio:

This guest post is contributed by Leslie Johnson, who writes about health, green living, parenting related articles at masters in healthcare administration.

This guest post is contributed by Leslie Johnson, who writes about health, green living, parenting related articles at masters in healthcare administration.

3 Comments

  1. lance

    September 4, 2011 at 5:53 am

    I always have doubts when a healthy eatery comes around. My city is one of the fattest in America.The people here love to eat bad food,and lots of it. I do noticed that the Subways always are busy, so this place may workout. That is if the owners of Energy Kitchen ever deem it a good idea to come here.

  2. Mike

    May 31, 2011 at 8:11 pm

    If this is going to succeed, the price has to be compatible with fast food because that is a major reason for people to eat there. Quick and cheap unfortunately will trump healthy and expensive.

  3. HERBCYCLOPEDIA

    May 30, 2011 at 2:03 pm

    Hi Leslie,

    You are far too optimistic if you think this chain will end up opening franchise restaurants in our vicinity. I’ve seen similar initiatives and only the non-healthy ones managed to survive (i.e. Burger King).

    By they way, first thing they need to do is to invent a happy energy kitchen meal for children with toys, otherwise you will never get a family man with kids going there ;)

    HERBCYCLOPEDIA

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