Tupperware™ – The Pioneer of Portion Size?

Tupperware, founded in 1946, is a company that has changed ownership many times, yet have kept the same portion standards. The first product of it’s kind that allowed homeowners to store their food with an extended shelf life. Their portioned sized products also helped the consumer prep and store particular portions. For most of the company’s existence, drink cups have remained 8 fluid ounces. From the 40s to the 90s, the standard Tupperware meal storage units have remained in the range of 1 to 3 cups.

Tupperware – Pioneer of Portion Size:

Tupperware is truly the first American innovation that both aided in portion size education, and portion control. Below are a few pictures of 1980s Tupperware products that are from my childhood, and for some reason felt the need to keep them for all these years.

Do you remember using Tupperware in your childhood? Do you still use similar products to portion your food? Please share your stories with us in comments.


Jason Crouch is the owner of FoodSize.com, an educational blog that aims to teach portion and serving sizes through the use of pictures. Jason is a graduate of the Dietetic Technology program at Gateway Community College in New Haven, CT, an ADA/CADE approved nutrition program. FoodSize can also be found on Facebook for daily updates and commentary.

4 thoughts on “Tupperwareâ„¢ – The Pioneer of Portion Size?

  • May 5, 2011 at 8:18 pm

    Tupperware enables me to still eat healthy by bringing my meals with me when I have to work long hours. It is a better option than eating out of the work vending machines.

  • May 5, 2011 at 5:33 pm

    Yes food size should be measured if possible for controlling food intake and remain fit.

  • May 5, 2011 at 10:52 am

    I LOVE Tupperware. I’m 37 and all of the Tupperware in my house has been swiped from my parents’ house! I would buy new tomorrow if I could get it in UK. The modern ‘stuff’ just isn’t the same


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