Hive Health Media

The “Free” Market Likes Your Kids Fat, Hungry and Pre-Diabetic

Childhood obesity is a serious social & medical concern all around the “developed” world.

In the past 40 years, we have created societies in which children:

  • Eat insane amounts of processed pseudo-food
  • Spends hours in front of computer or tv screens
  • No longer learn how to cook meals from scratch
  • Have lost their P.E. classes due to cutbacks
  • Live in neighborhoods designed for cars, not for kids tossing a ball back & forth
  • Are afraid to play outside the home lest some pedophile or gang-banger does them harm

And if that wasn’t bad enough, they have been targeted by teams of marketers, psychologists, sociologists, anthropologists and advertising geeks in order to sell them breakfast cereal and fizzy drinks.

Brought to you by Teach.com and [email protected].

As a libertarian kind of guy, I believe in a FREE market.

Problem is, the companies that market this junk to our kids forget that the FREE market includes the right of parents to:

  1. Not buy products bad for the health of their children
  2. Turn off the tv set or computer screen
  3. Make a big stink about companies with morally bankrupt business practices by spreading the word online and petitioning their government representatives to create laws banning the manipulation of CHILDREN.

If this makes sense to you, please do something about it.

In October of 2011, the US Congress quashed a proposal for a formal recommendation to America’s food producers that they should voluntarily end all food advertising to children unless they were for healthy choices, such as whole grains, fresh fruits or vegetables.

Key words: recommending, voluntarily, children and healthy

And it’s not just the U.S..

In 2010, the British government asked junk food producers to fund healthy living campaigns in return for a promise to not slap any taxes on fatty, sugary, salty, processed foods.

If we don’t look after the health of our kids, how can we expect business or our government to do it?

Doug Robb is a personal trainer, a fitness blogger and author, a competitive athlete, and a student of nutrition and exercise science. He's also the co-founder of the Hive Health Media. Since 2008, Doug has expanded his impact by bringing his real-world experience online via the health & fitness blog – Health Habits.

1 Comment

  1. stbevinsPT

    February 11, 2012 at 7:51 pm

    Great post! Love it.

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