Childhood obesity is a serious social & medical concern all around the “developed” world.
In the past 40 years, we have created societies in which children:
- Eat insane amounts of processed pseudo-food
- Spends hours in front of computer or tv screens
- No longer learn how to cook meals from scratch
- Have lost their P.E. classes due to cutbacks
- Live in neighborhoods designed for cars, not for kids tossing a ball back & forth
- Are afraid to play outside the home lest some pedophile or gang-banger does them harm
And if that wasn’t bad enough, they have been targeted by teams of marketers, psychologists, sociologists, anthropologists and advertising geeks in order to sell them breakfast cereal and fizzy drinks.
As a libertarian kind of guy, I believe in a FREE market.
Problem is, the companies that market this junk to our kids forget that the FREE market includes the right of parents to:
- Not buy products bad for the health of their children
- Turn off the tv set or computer screen
- Make a big stink about companies with morally bankrupt business practices by spreading the word online and petitioning their government representatives to create laws banning the manipulation of CHILDREN.
If this makes sense to you, please do something about it.
In October of 2011, the US Congress quashed a proposal for a formal recommendation toÂ Americaâ€™s food producers that they shouldÂ voluntarily end all food advertising to children unless they were for healthy choices, such as whole grains, fresh fruits or vegetables.
Key words: recommending, voluntarily, children and healthy
And it’s not just the U.S..
In 2010, the British government askedÂ junk food producers toÂ fund healthy living campaignsÂ in return for a promise to not slap any taxes on fatty, sugary, salty, processed foods.
If we don’t look after the health of our kids, how can we expect business or our government to do it?