Hive Health Media

THE INSTANT COFFEE GENERATION?

I ran into an old football coach of mine couple days ago, we talked about everything football from X’S and O’s to modern-day kids. He said something that stuck in my head, when he referred to this as the “instant coffee generation” and that no one wants to work for anything anymore. They just want everything handed to them. I thought he’s right, just take a look around.

Jason Spray MS,CSCS

People use to save up to buy things. Not us we just pop open another store account. The average 9-5 Joe wants to lose weight, but I don’t want take the time working out over the next six months loosing twenty pounds. He will just take the fat loss pill. Athletes say they want to get bigger, stronger and faster, can I just take the newest Megatron 5000 performance supplement. So never mind that interest rates will beat you over the head, or you didn’t gain 20 pounds of fat in two weeks so why would you be able to lose it that fast, and for athletes looking for that magic supplement. Legendary Strength Coach Dr Tudor Bompa said it best “flexibility improves day-to-day, strength week to week, speed month to month and work capacity year to year.

Society has lost the enjoyment of the struggle, the little day-to-day, week to week, month to month, year to year improvements. Remember back to when you were a kid, and there was that one thing that you wanted to conquer, for example, that neighborhood basketball goal. You would keep jumping and whiffing at that rim, day after day. In till one day you grazed the net. Then one day you finally grabbed the rim, and you were so happy that you ran to tell anyone that would listen.

Activities like this were once measuring sticks that we lived by, now kids measuring sticks are how many Twitter friends they have or have many kills they had on Call of Duty.

Jason Spray MS, CSCS, SCCC, USAW, a Certified Strength & Conditioning Specialist (NSCA), Strength Conditioning Coach Certified (CSCCa),USA Weightlifting Club Coach, Functional Movement Specialist Certified (FMS) and National Association of Speed and Explosion (NASE), Certified Physical Therapy Aide and has been nominated for the 2011 Assistant Strength Coach of The Year by the NSCA. Coach Spray has been a Strength & Conditioning Coach at the collegiate level since 2002. Spray is currently employed at Middle Tennessee State University, and serves as director of Strength and Conditioning for the Men’s basketball program. Coach Spray is also the assistant director of strength and conditioning for football, and aids in day-to-day physical and nutritional development. Coach Spray is an expert contributor for STACK magazine, and has been featured in Premier Players Magazine.com, also is Brand Ambassador and spokesman for Team Fast Fuel with RSP Nutrition. Coach Spray has trained a variety of athletes ranging from high school to the professional and Olympic levels. Follow Coach Spray @jasonspray - twitter or visit his website, JasonSpray.com

4 Comments

  1. Mike T Nelson

    September 2, 2011 at 2:18 pm

    I love the title! I will have to “steal” that one! Unfortunately, I find this to be true also. It is up to us to change it for the better!
    Rock on
    Mike T Nelson PhD(c)

  2. Douglas Robb

    September 1, 2011 at 9:06 pm

    And it’s not just the kids.

    The sub-prime mortgage mess is a perfect example. People living outside their means getting mortgages from companies more interested in share price than business fundamentals.

    We all need a good bit*h slap

  3. Jason Spray

    September 1, 2011 at 5:18 am

    Lance
    Your kids taking thier athletics seriously is a big credit to you! Most kids are just a product of thier enviorment, and if your reading this site you must lead an active lifestyle. Keep up the good work and good luck to the upcoming sports season.

  4. lance

    August 31, 2011 at 5:51 pm

    I think my 16 and 12 year old are hybrids. Both take the sports they play seriously. Always working on improving their game. However they will text me from their room while I’m 20 feet away and ask me a question.
    The way I grew up compared to how I did is very different. I was lucky to have a radio in my room. Today however laptops,T.V. and xbox 360’s are cheap and plentiful. Times have changed, its up to mom and dad to keep their little ones focused on whats important.

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