Hive Health Media

How to Eat Anything You Want and Be Bit For Life Part I

The Junk Food Diet

Ever heard of the Kansas State University professor who decided to conduct an experiment on himself by consuming only junk food for 30 days?

Mark Haub decided to challenge the notion that junk food isn’t healthy. The professor was on a 1,800 calorie diet composed of twinkies, swiss cake rolls, blueberry muffins, cinnamon rolls, peanut butter oreos, hot dogs, and milk.

So what happened? Did the dude up and die after a few weeks because of elevated blood sugar levels and clogged arteries? Not really. After three weeks on this diet, Haub was apparently sleeping better, snoring less, had lowered LDL cholesterol, raised his HDL cholesterol, and has maintained his RDA levels by taking vitamins and eating low calorie vegetables like celery.

Woah, woah, hold your horses! So this diet can be maintained?! We can live off junk food, become healthier than we currently are, and even lose weight without even exercising? Sign me up!

Wait a minute there, partner. Remember, this was only a 30-day experiment and not something someone has lived on for several years. In this case, fitness experts around the web, such as Doug of Health Habits, were quick to point out that, while the diet worked within the 30-day limit because of the controlled amount of calories the professor took, it would produce gravely poor results if continued in the long run. And I had the exact same opinion at the time.

Eating and Exercising Timing – EET

What really struck a chord with me was a very passionate comment in the Health Habits article by one Jon Pearlstone. In it, Jon mentions that he himself has been living off a diet similar to the one Haub did, calling it the EET Fitness Plan (EET standing for Eating and Exercise Timing), and he advocates that, if one times his or her eating and exercising habits correctly, then once can eat pretty much anything he or she wants every day and even be fitter and healthier than before.

[box type=”important”]Bull$#@%, right? Someone has actually lived off this sort of diet for several years and has the audacity to recommend it to other human beings and market it on the web? This Dude must be one insane piece of work.[/box]

That’s pretty much what I, and possibly most people would think after seeing the EET homepage. You can actually see what others have to say about this, too, with some creative Googling. I did. But even so, I still waded through all the free articles and videos on the site and on the blog just to catch some specific idea that the building blocks this “diet and fitness plan” were built on were really nothing but hot air. And you know what? I found nothing of the sort.

[box type=”note”]That got me really interested. And if the success stories and before and after pictures Mr. Pearlstone publishes are the real deal, then this guy may really be on to something truly fascinating. So, I shot him an e-mail. Let’s see where this all goes …[/box]


Hello, I'm Noel Blanco and I write Fitness Philippines. I have been involved in physical fitness for more than 10 years now and am currently taking up graduate studies on Exercise and Sports Science at the University of the Philippines.


  1. Rob

    February 8, 2011 at 2:36 pm

    Hello Everyone,

    Just a quick one from me. If EET programme gives the results marketed then surely it should be given away for free. For the good of man kind surely everyone should know about it.

    Obviously everyone needs to make a living but Mr. EET if your plan is truly successful you would single handedly change the way humans relate to food and cured the obesity epidemic! Therefore you would have absolutely no money troubles as everyone in the world would want a piece of you.

    Thoughts please.


    • Jon Pearlstone

      February 8, 2011 at 6:26 pm


      Thanks for the comment — it’s a GREAT one!

      I honestly thought after having SO many success stories come from my 1 year of trials that I would do exactly what you suggest

      Change the way humans relate to food — We call it

      Revolutionize weight loss and fitness

      I offered the plan for $29.95 for 3 months or $99.95 for a year during the fall when we first had the website up and running, which ain’t too far from free — just wanted to cover my expenses and get the word out there.

      I then sat back and prepared myself for my Oprah visit :-)

      But– a VERY strange thing happened.


      And I don’t mean they eat at times they’re not supposed to, EET has been very successful in helping EETers overcome that.

      I mean they won’t do the 2 highest priorities in the EET Fitness Plan:

      1) CONSULTATIONS — to learn how EET is so radically different than conventional dieting


      2) FORECASTING — so they engage their subconscious to help them and minimize the need for WILLPOWER (which does not work for anyone it has not already worked for–if you know what I mean)

      and there’s more.

      Far more EETers than I ever would have expected don’t watch the 5 minute instructional videos, read the Member Q and A and we only have 40 members in the EET forum as I type this which is a FRACTION of how many total EET Members there are today.

      I was pretty shocked by this, but upon further study found that all diet plans and even fitness clubs go through the same thing–people sign up, then disappear.

      So, I decided to RAISE the price of EET Fitness to get a little more initial committment from people who join the plan because EET.

      So far we have fewer members joining but the higher price does seem to make them want to take it a bit more seriously.

      BOTTOM LINE: EET WORKS JUST AS ADVERTISED — HOWEVER EET is not a “free junk food lunch”

      You have to learn and practice the timing guidelines and EET APPARENTLY does not work for FREE or even at the breakeven low price I tried to initially charge for it.

      That said, please visit my blog TOMORROW where I will be announcing a FREE TRIAL for TYPE 2 DIABETICS

      EET has had incredible success with Type 2 Diabetics (detailed #’s will be in the post tomorrow) and we are going to do a full trial and believe the conclusion will be

      I am publishing a story on my blog TOMORROW

      Change the way humans relate to food — We call it

      Revolutionize weight loss and fitness


      Thanks so much for your comment — you can tell it’s been on my mind plenty over the last few months —

      Any other questions don’t hesitate to ask!

    • Noel

      February 11, 2011 at 9:03 am

      Hi, Rob,and thanks very much commenting!

      I gotta say, that your comment is a pretty unique one, but also very much appreciated.

      Technically, Jon IS giving EET away for free, via my series of blog posts here on Hive. You can click my author profile above to see the rest of my articles concerning EET.

      The problem here is that EET is designed to be personalized for each individual. What works for me might not work for you. You can see how EET works and what one basically has to go through via my articles, but if you don’t integrate it properly into your life, it likely won’t get you very far.

      So, pretty much what you’re paying for is the EET Consultancy that will help greatly in integrating the plan naturally into your current lifestyle.

      After getting all the basic knowledge about the plan, you’ll consultant with Jon several times to see if you’re implementing all the guidelines and whatnot correctly. After a while, you’ll get the hang of it, and you’ll be free to enjoy EET on your own!

  2. Maya

    November 12, 2010 at 3:33 am

    It’s all good, I’m now an official member. After Jon’s emails and some internet research I’m now more or less convinced. Ok, just a little bit skeptical but we’ll see what happens ;)

    • fitnessphp

      November 15, 2010 at 12:04 am

      Wow, sounds great! I’m getting positive results from EET right now, and hope that you get the same!

  3. Jon Pearlstone

    November 9, 2010 at 3:09 pm


    Dawn is right but with one addition.

    If i lay out a general timing schedule — people are gonna want to try it on their own without any consultation–maybe they don’t want to pay fees, maybe they don’t want to share their eating habits, probably both — BUT

    Without guidance from someone who understands how your metabolism behaves during the various time zones throughout the day, there’s a big risk of GAINING WEIGHT when you start EET — and i don’t want anyone to do that (although they’ll have fun–ask Noel :-)

    I also don’t want people to show up on blog posts saying they’ve tried EET and it doesn’t work when they have not seen all the tools EET has to offer.

    I have not even told most of the EETer’s on EET about this series of articles yet — Like Dawn, I will ask them to add comments about their experiences so you gain get more insight into the importance of setting each plan up based on that persons schedule, lifestyle, health conditions (EET’s diabetic members have a COMPLETELY different eating an exercise plan for example).

    I hope that answers your questions– I would be happy to talk to you personally about your situation if you want to write me at [email protected] (no charge–just so you can get enough info to feel comfortable EET is the real deal)


    EET Fitness

  4. Dawn @ Probiotics LoveThatBug

    November 9, 2010 at 1:31 pm

    Hi Maya

    I’ll let Jon answer your questions but can I say – on the strength of my 10 days experience with EET! – that I think why they don’t tell you these things is because the EET plan is individualized to your life style. So the plan that would be right for one person wouldn’t work with someone else.

    Jon finds out how you life your life, what your commitments are and then helps you work out something that fits with your lifestyle but also fits with the EET principles.

    Hope that clarifies it a little, but as I said, I’ve only been on it for 10 days so am not an expert.

  5. Maya

    November 9, 2010 at 11:53 am

    Well, I have a question. Why don’t you tell us all the meal timings and exercise timings. I would guess that’s what the original author was looking for as well.

    I find it hard to buy something without knowing more details. I need to know at least how many times a day I should eat and exercise, otherwise I won’t be able to decide if I’m up to it or not. I can’t pay for something so mysterious. I don’t trust it if I don’t know what it is. (Yes, I get the basic idea, I watched the video, but that’s not enough info for me.)

    There are so many people out there selling things only to fool people to get their money.

    Thanks Jon,


    • fitnessphp

      November 12, 2010 at 2:47 am

      Hi, Maya, the latter parts of my series actually reviews the details of EET, starting with part 4:

      I talk about timing in this one, particularly, with future articles (coming soon!) talking about the eating and exercising aspects, so maybe those can answer some of your questions.

      Outside of that, it wouldn’t be proper to lay out a general schedule for everyone because, like Dawn mentions, EET is designed to be individualized, so one specific EET plan might not work for someone else.

      Like Jon mentions, I also advise against experimenting with only bits and pieces of details because you might wind up like me, getting it wrong and gaining the wrong kind of weight, hehe. I reversed all that after I became an official member, but pure experimentation really didn’t get me anywhere.

      In any case, I totally understand where you’re coming from because, as this article implies, I felt the exact same way with EET at first. There are so many scam diet plans out there, especially on the internet, that you just don’t know who to trust sometimes!

      So, I contacted Jon directly, and he was more than happy to answer my questions. One of our first e-mail exchanges is included in Part 2:

      If you have your own questions about EET, you can just e-mail Jon as well. I’m sure he’ll be happy to answer them.

  6. Jon

    October 29, 2010 at 1:02 am


    I’m sure future posts will help make this clear to readers but to get the discussion started let me note a few points about EET

    EET has absolutely no calorie or food restrictions — EETers can eat whatever they want as long as it’s at the correct times and they meet EET’s simple nutritional requirements at each meal (which are overviewed in the next blog post).

    I don’t know of one EETer who counts calories, except for me. I have kept a journal of everything I’ve eaten and all exercise I’ve done so I can prove that I eat as much or more now than I did when I weighed 35 pounds more and I have cut my exercise time by over 50%. There are several blog posts on EET’s blog that document how much I’ve been able to increase my eating of all kinds of food without increasing my exercise or my activity levels, so check those out if interested.

    I can also state that I don’t know of a single EETer who eats any less than they did when they started the program–most are eating more

    There is no magic to EET – in fact there is a LOT of documented science behind it — EET’s not like any other diet plan because instead of cutting calories and increasing exercise time to create burning of calories–EET is focused on IMPROVING AND ALTERING YOUR METABOLISM so that your body will be burning more calories at a higher rate all day and night, every single day.

    You simply cannot exercise long enough with most types of exercise to accomplish this kind of metabolic change. You accomplish a big part of the metabolic improvement through proper eating and exercise TIMING (EET) to match your body’s natural metabolic cycle and, ironically, the correct workouts to accomplish true metabolic change over time only take 20-30 minutes per session–again this will be covered in future posts.

    I am amazed that people think I can maintain or increase my caloric intake, decrease my exercise time, eat junk food daily (many days quite a bit of it), lose 35 pounds and keep it off for 2 1/2 years, AFTER 20 YEARS OF PERSONAL DIET FAILURES, improve all my blood and doctors readings dramatically, be fit enough to run a marathon without training, and help diabetics and children who were obese with some variation of conventional dieting.

    EET is very very different as you will see if you are willing to learn the science behind it.

    Again, I am available to answer reader questions so don’t be shy! :-)

    EET Fitness

  7. [email protected]

    October 28, 2010 at 11:06 pm

    I definitely won’t be trying it. My body would really react to any junk food I put in it as it has never been used to it. I’ll stick to my healthy eating and will just watch from the sidelines.
    Patricia Perth Australia

    • Jarret Morrow

      October 28, 2010 at 11:16 pm

      Patricia, we’re not recommending a junk food diet here, but we allowed Jon to talk about his diet to create discussion. Without exercise and calorie restriction, the average American diet is a close proxy for a ‘junk food’ diet. We already know the end result of that:

      To be fair, I think Jon’s point might be something along the lines of people may still be able to indulge in junk food provided they eat it at appropriate times during the day and combine it with exercise. However, I still don’t know too much about EET.

  8. Chad

    October 28, 2010 at 9:42 pm

    Never heard about the EET Weight loss plan before, I gotta check this out…I’m trying to lose some weight alot but not thing is working for me

  9. Dawn @ Probiotics LoveThatBug

    October 28, 2010 at 2:52 pm

    I haven’t heard of either of these 2 experiments but am about to go and check out the EET weight loss plan.

    But as to the first experiment where Mark Haub lived on twinkies etc and lost weight – BUT he also ate low cal veg such as celery. I fear that the sort of person that diet is going to appeal to is not going to bother with things like low cal veg. They will just eat the junk food part so they are unlikely to get the same result as Mark Haub.

    Interesting concepts though and I am off to read more about them. Thanks for bringing this idea to my attention.

    • Jarret

      October 28, 2010 at 11:06 pm

      Dawn, I think you brought up a few good points. First, some will argue about things like ‘sugar addiction’ to a degree, so there’s the potential for people to have difficulty balancing their diet and not overindulging in junk food on this type of diet.

      For Mark Haub’s junk food diet, it sounds like he was pretty diligent about limiting his total caloric intake–some people might find this a challenge on that type of diet.

      Secondly, it’s pretty well established that for the vast majority of people, eating a diet consisting of sugary foods, and food loaded with fat such as fast food, they will gain weight over time. Probably a lot of weight too…

      I personally have read much about EET or Mark’s diet, but I suspect there’s no paradox or magic here with junk food diet. Like any diet, at the end of the day, it has to boil down to creating a calorie deficit either through limiting intake, exercise. or preferably both for achieving weight loss.

      On that note, can you eat junk food regularly, probably earlier in the day as opposed to at night, then create a caloric deficit through exercise and restricting calories and still lose weight? Sure… I don’t think it’s a smart approach personally, but there’s more than one way to skin a cat as the idiom goes…

  10. Douglas Robb

    October 28, 2010 at 9:47 am

    This comment is from Mr EET himself – Jon Pearlstone.

    Apparently there was a technical glitch and Jon’s comments kept disappearing into the void of the interwebs.

    So, I am posting his comment under my login:


    I’m really sorry you feel the site and the blog are vague–definitely NOT what I intended–but can I please ask you and all readers a question — have you watched this video where I overview the plan?

    see video above

    if you have — what is vague about it?–if you haven’t can you please watch it and see if it answers enough questions to show what EET is about?

    Feel free to ask specific questions too–that’s why EET is doing this real time blogging trial with fitnessphp and Hive Health Media

    As Denny Green would put it

    EET is what it says it is!

    Members know it — and now everyone else can too — so let me know what you think of the video and what questions you have

    Jon (Mr. EET)
    EET Fitness

  11. Douglas Robb

    October 28, 2010 at 9:25 am

  12. Mark Haub

    October 28, 2010 at 9:08 am

    Just an update…I am now up to 9 weeks on the diet and am about to enter the weight maintenance phase. While EET’s website is somewhat circular, so are the website for other commercial weight loss centers.

    Cheers — Mark Haub, Ph.D.

    • Douglas Robb

      October 28, 2010 at 9:36 am


      Any chance we could convince you to update us on your progress with a short blog post?


  13. Jon

    October 28, 2010 at 9:08 am


    I’m really sorry you feel the site and the blog are vague–definitely NOT what I intended–but can i please you and all readers a question — have you watched this video where I overview the plan?

    if you have — what is vague about it?–if you haven’t can you please watch it and see if it answers enough questions to show what EET is about?

    Feel free to ask specific questions too–that’s why EET is doing this real time blogging trial with fitnessphp —

    As Denny Green would put it

    EET is what it says it is!

    Members know it — and now everyone else can too — so let me know what you think of the video and what questions you have

    Doug and Jarret if you would post the EET video as a blog post I would GREATLY appreciate it

    Jon (Mr. EET)
    EET Fitness

  14. Sean

    October 28, 2010 at 8:05 am

    I am glad I’m not the only one curious about this. I too felt it was nothing but hot air due to the lack of straight-forwardness on the site and blog. I got tired of circling around and tossed it.
    Yes, I too will be interested to see how this develops. 30-days is not long term, and the evidence speaks volumes about what the ingredients in those food choices does to our body over time.
    Things that make you go hmm.

  15. Douglas Robb

    October 28, 2010 at 7:23 am

    I am curious to see how people respond to this series of articles.

    Do they blindly right it off as stupid/impossible/bullshit?

    Or do they ask questions and engage in a debate with the author (and probably Jon Pearlstone)?

    Do they use themselves as their own personal laboratory and give EET a try for a couple of weeks?

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