KFC says that it wants to help you lose weight with its new Kentucky Grilled Menu.
As part of its parent corporation (Yum Brands) Keep It Balanced initiative, KFCs new healthy menu offers “the same great taste of KFC without all that fat, sodium or calories”.
“It’s marinated, seasoned with KFCs famous secret herbs and spices, and then slow roasted to juicy perfection”.
Unfortunately, while the Colonel was busy cooking up this amazing new menu, Yum Brands, was quietly lobbying the Kentucky state government to expand the food stamp program to include fast food restaurants.
And that’s where their good corporate citizen act starts to fall apart.
It’s pretty obvious that the community and all levels of government are interested in making Kentuckians leaner & healthier.
I’m not so sure about Yum / KFC / Taco Bell anymore.
YES…as long as no one finds out about it.
p.s. – Fatwashing is the same thing as greenwashing, except you exchange obesity for environment
p.p.s. – Greenwashing is the deceptive use of green PR or green marketing in order to promote a misleading perception that a company’s policies or products are environmentally friendly