What is Lyfe Kitchen?
Two former McDonald’s execs are set to turn the fast-food industry on it’s ear….by serving fast-food that isn’t junk-food.
Opening this summer in Palo Alto, Calif., Lyfe Kitchen is aiming at the increasingly popular “fast casual” segment of the restaurant market, serving up made-to-order cuisine in the vein of Panera or Chipotle.
Concept of Lyfe Kitchen
In an effort to earn it’s “health-food” credentials, the Lyfe Kitchen kitchen will not use butter, cream or high-fructose corn syrup in any of its menu options. According to the Chicago Tribune, none of the food on the menu will be fried, and every menu item will contain less than 600 calories. Interestingly, even though the desserts will reportedly be dairy-free and vegetarian and vegan options will abound, the menu descriptions will not be using terms like â€œvegetarian,â€ â€œdairy-free,â€ â€œveganâ€ or â€œgluten-free.â€
But what really sets Lyfe Kitchens apart from it’s competitors are it’s ties to two American icons.
McDonald’s and Oprah Winfrey
Former McDonald’s President and Chief Operating Officer Mike Roberts, and former communications boss Mike Donahue are hoping to open as many as 250 restaurants nationally within the next 5 years.
Their expectation is that smart real estate decisions, carefully constructed marketing, philanthropy as a core principle and tasty food will push Lyfe to succeed where others have failed.
[box]And if Ronald McDonald wasn’t enough, Oprah Winfreyâ€™s former personal chef Art Smith will be designing the menu.[/box]
Which should help…especially when you consider that the Lyfe’s target customer base is women looking to upgrade the nutrition factor of their fast-food diet.