When you think about health food, you probably don’t think about Pepsi Co.
Big companies like Pepsi and Nestle are betting a lot of money on the growth potential of food products that bridge the gap between regular food and pharmaceuticals.
Designed and marketed as potential treatments for diseases such as diabetes and heart disease, you can expect to see an explosion of new healthy products from the unlikeliest of sources in the coming years.
Back in September, Nestle decided to invest over $500 million to create a standalone health science business to tackle obesity and chronic disease.
And just last month, Pepsi opened a long-term research laboratory in New Haven with a focus on the development of healthier food and beverage products. The company will also fund a $250,000 graduate fellowship in the M.D.-Ph.D. Program at Yale School of Medicine to support research related to nutritional science.
And you know that they wouldn’t be spending that kind of cash if they didn’t see a pot of gold at the end of their research rainbow.