Pink is Definitely the New Black in ‘Pinktober’

This month is surely time to the think pink, especially for corporate America with an eye on their branding. Many of us have participated in National Breast Cancer Awareness Month, or “Pinktober” for short. Here are five corporations that are making noteworthy efforts to give a little extra support to breast cancer organizations all across the land.

These 5 stalwarts are by no means the only companies being creative in a good cause. They are outstanding however in the way they are striking a genuine cord within the lives of ordinary women everywhere. They are getting to the heart of the issue with the things women wear, what they eat and even down to how women travel and interact socially with Facebook. Women should be impressed or even tickled pink with how these businesses are giving back to communities. Not just in Pinktober but all year round.

Everyone is impressed by the sight of Delta Airlines ‘pink plane’. a statement from the airline reads:

“In 2010, we painted one of our Boeing 767-400s pink to help raise funds and awareness for breast cancer research in conjunction with the Breast Cancer Research Foundation. In 2012, we added Evelyn Lauder’s signature on the aircraft in memory of her dedication to help find a cure for breast cancer.”

So far the glorious pink plane has carried over a quarter million passengers and been seen around the World 13 hundred times. 50,000 of those little thumbs-up on Facebook Delta will bring $50,000 to the Breast Cancer Research Fund. And there are lots of other pink benefits when travelling with Delta.

Putting a little dash of pink to your wardrobe with LOFT’s latest limited edition collection will not only have you standing out from the crowd, it will give 25% of the purchase price from LOFT to BCRF. Celebrity news reader and breast cancer survivor Giuliana Rancic, models and supports the nine pink collection pieces.

When feeling peckish grab a pink ribbon bagel from Panera bread. It is giving back to breast cancer research for the eleventh year in a row. The pink ribbon bagel is a big hit with customers and has also raised a staggering $1.3 million for breast cancer charities across the country because of almost 2 million bagels sold in last year alone.

ONEHOPE the California wine producer is aiming to raise $100,000 this year with their ‘1 in 8’ campaign for breast cancer prevention. This ratio is the number of American women that will contract breast cancer in their lifetime and half of the profit from every bottle of California chardonnay sold is donated by ONEHOPE.

The ‘Avon Breast Cancer Crusade’ has been running for 20 years now and gets bigger every year. They are sponsoring again the Avon Walk for Breast Cancer in New York and Charlotte. They have four other ways to donate too, such as buying their ‘pink products’ through ‘eBay giving works’ or ‘tinting yourself pink’ on Facebook in a great idea called ‘pin it to end it’.

Claire Al-Aufi

Claire Al-Aufi is a contributing author for Hive Health Media who provides updates on health and fitness news.

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