5 Reasons to Join a Blog Network

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For those who’re interested in blogging or have already started their own blog, they may be wondering why the should consider joining a blog network.  To answer that question, you first have to ask yourself why you started blogging in the first place.  In some cases, maybe you enjoy writing about a specific topic which is the reason that you got started in the first place.  Others might have decided to make the plunge in attempt to make a full-time living online.  To be honest, this is extreme hard to do.  Yet, others may simply blog to promote their business or services (lawyers, personal trainers, etc).

Whatever the reason you’ve either started a blog or are considering blogging, there are several potential benefits to joining a blog network.  If you’re not already a famous celebrity, you’ll probably find that it’s pretty difficult and time-consuming to build up blog readers.

Of course, if your name is Paris Hilton or Lindsay Lohan, you can start a blog or twitter account and have tens of thousands of visits by the end of the week. If you’re not, you soon find out how difficult it actually is to build a successful blog.

Reason #1 – Relationships

Whether or not you decide to join a blog network, building relationships is part of creating a successful online presence.  Darren Rowse identified this back in 2006 and this reason for joining a blog network remains unchanged.  Like anything else, networking (aka social networking in online parlance) is part of the game.  In this case, you will also benefit from learning from other more successful and experienced bloggers.

Reason #2 – Expertise

Maybe you started your blog on Blogger or WordPress.com and realize that they’re both very limited platforms particularly if you want to monetize your blog.  Or perhaps, you haven’t started yet because you don’t know how to set up a self-hosted WordPress blog (on a custom domain name).  Regardless, by joining a blog network, you can benefit from the expertise and experience of the administrators and other members.  In many cases, if your application is accepted, the Network will probably setup a custom blog for you.

Reason #3 – Traffic / Money

I’ve included these together since they’re directly related.  To make money with a blog, you need traffic and lots of it.  If you’re hoping to make money from ad revenue, you can expect anywhere from .20 cents (bottom end) to maybe as high as $20 (probably unusual) per 1,000 page views.  Okay, either way, you need a tremendous amount of blog traffic to make an appreciable amount of money.  Without joining a blog network, you will be left running lower paying ad networks on your site.  To qualifying for premium ad networks, you will typically need over 100,000 monthly page views which can be challenging but not impossible to accomplish with a singe blog.

Note – these numbers are a rough range for blog ads and do not include potential revenue from direct ad sales (can generate far more revenue), affiliate marketing, or selling products/services directly.

Reason #4 Traffic

Okay, you may have noticed that I just included traffic twice.  Really, it’s because it’s one of the most important reasons to join a blog network.  Most networks find ways of cross-promoting blog posts and links between member websites.  As a member of a blog network, you could build up traffic considerably faster than as a lone blogger.

Reason #5 SEO

If you want to learn some basics about search engine optimization, follow this link:  SEO for health bloggers.  This ties into the reason about traffic since SEO and traffic go hand-in-hand.  In many cases, your blog network will help you with SEO also by optimizing your blog (on page SEO) as well as helping with our off page SEO.

In short, the only instance in which you may decide you’re better off on your own is if you already are running a tremendously successful blog. Even blogs in that category often still find themselves joining smaller networks to further improve their online presence and revenue.

8 thoughts on “5 Reasons to Join a Blog Network

  • June 7, 2011 at 9:38 am

    I’m interested in joining a blog network because I write about quitting smoking. I think that would make sense for this blog.

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  • August 5, 2010 at 12:48 pm

    Dave, it depends on the blog’s niche and what the blogger’s looking for. In terms of blog networks, the biggest area is probably for Sports blogs. There’s a number of Sports blog networks ranging from Sports Blog Nation, Bloguin, to FanSided and others.

    Aside from that, there’s a number of other niche specific blog networks. Some blog networks provide hosting, web design, then run ads on the member sites to cover these costs. Other blog networks are smaller and more of a collaboration with the goal of promoting traffic.

    For you, it looks like your blog focuses on “WordPress, technology, and social media.” I’ve only come across smaller networks in this specific niche, but there are probably ones that I haven’t heard of yet. I don’t know enough about blog networks in this niche to recommend a specific blog network, but you could take a look at the Media Caffeine Network or 9Rules though I’m not sure if they’re currently accepting applications.

    • August 5, 2010 at 2:05 pm

      Well, that’s a very thorough run-down of blog networks! I appreciate the insight. Currently 9Rules aren’t looking for new contributors, but Media Caffeine seems open to contributors. Might have to check them out. Thanks for the advice

      • August 19, 2010 at 1:15 pm

        Dave, hope it works out for you. If you find a relevant network, let me know!

  • August 5, 2010 at 11:09 am

    Are there any blogging networks you would recommend?

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