Hive Health Media

Yogurt Made for a “Real” Man

Imagine you’re a man.

Imagine you’re a real, honest to goodness, manly man kind of man.

The kind of man who spits in the eye of danger.

A man…..like this man.

Imagine you’re this man….out on the range…..herding ten thousand head of cattle across the country….through a driving thunderstorm….fighting off a gang of rustlers…..sleeping on rocks….growing a fantastic mustache and driving all the local women mad with desire.

Imagine you’re THAT kind of man.

Now…..imagine what kind of yogurt you’re going to eat for breakfast.

That’s right, I said yogurt.

But not just any yogurt.

Not your wife’s sissy yogurt.

I’m talking about the new giant tub of manly man yogurt from New Zealand dairy company Fonterra.

Marketed under the brand name Mammoth Supply Co., this yogurt is made for the kind of guy portrayed by gravel voiced actor Sam Elliot. In fact, Fonterra hired Elliot to to convince all Kiwi males that “Men can eat yoghurt.” Just as long as it’s thick and chunky and built to tame a man’s hunger.”

In their print ads, Fonterra tells us that “This is a men’s yoghurt and you are a man. Now find a spoon, fork, or spade and dig in.”

So what separates Mammoth yogurt from all of those “female-friendly” yogurts in your local supermarket?

As reported in The New Zealand Herald, Mammoth yogurt is filled with fruit, seeds, grains and barley. It also comes in rectangular 325-g cartons, which is more than double the size of your typical “girly-man” individual-sized servings.

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Now, if only they can do something about quiche.

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Doug Robb is a personal trainer, a fitness blogger and author, a competitive athlete, and a student of nutrition and exercise science. He's also the co-founder of the Hive Health Media. Since 2008, Doug has expanded his impact by bringing his real-world experience online via the health & fitness blog – Health Habits.

9 Comments

  1. Lyn A

    December 19, 2010 at 5:46 pm

    I have tried this yogurt & it is amazing! Really thick & creamy and packed with flavour! Will never eat any other again! My boarder (24year old male) loves it too & is eating it daily, when he wouldnt eat yogurt before.
    I had to laugh at the comment about it & NZ icecream coming in rectangular containers. Down here in Kiwiland, both come in square ontainers…no matter what the brand. Pack/stack nicely in the fridge/ freezer.

  2. Ribs Munson

    November 26, 2010 at 9:09 pm

    Selling our own self-consciously cynical gender roles right back to us! Boy is marketing smart.

  3. Project Swole

    November 17, 2010 at 8:50 pm

    I generally enjoy Activia myself. Will have to try this stuff if it becomes more convenient to purchase. Thanks Doug.

  4. Jarret

    November 17, 2010 at 6:23 pm

    This is a fine example of marketing and branding. A new spin on yogurt? I’ve watched enough Activia commercials and this certainly seems to appeal to a different demographic. Great write up Doug–Entertaining as always!

  5. Alexandra Williams, MA

    November 16, 2010 at 11:09 pm

    This is probably the funniest one I’ve read so far by you, and I’ve laughed at quite a few of yours! You have a great sense of the absurd! The yogurt actually sounds awful – barley!!?? Really?!

  6. Dawn @ Probiotics LoveThatBug

    November 16, 2010 at 5:25 pm

    We just had an item on TV here in NZ about this “manly” yogurt. The TV host underwent a blindfolded taste test to see if he could spot the difference between this one and other yogurts.

    He got it right 50% of the time which probably corresponds to luck.

    So far I haven’t convinced my husband to try this variety of yogurt. If they’d only make it in steak flavor!

    • Brendan

      December 2, 2010 at 3:32 am

      People would get a lot of things only 50% right if they went through life with a blind fold on.

  7. Steveose

    November 16, 2010 at 9:31 am

    Haha awesome, the UK never gets on board these type of products. Natural yoghurt, honey and raisins will have to do for now!

  8. Rich Thurman, MA, CSCS, CPT

    November 16, 2010 at 7:38 am

    Now that’s funny…Why is it that New Zealand has to put their dairy products in rectangular cartons? New Zealand Ice cream comes in the same rectangular tub…hmmm

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